Roxy was launched in 1991 with the introduction of swimwear. The success of the first season was reflected by Roxy moving into sportswear the next year by introducing junior denim and snow wear into their expanding line. In 1993, the Roxy logo was born. The heart shaped crest, a feminine version of the very recognizable Quiksilver logo, was created to encompass the soulful, spiritual vibe that defines Roxy. Roxy now has an accessories division which includes surf kit, jewellery, bags, backpacks, travel accessories and a full line of footwear.